Tuesday, October 30, 2012
Saturday, October 20, 2012
Sunday, October 7, 2012
Saturday, October 6, 2012
how long should internet ads be
http://www.smartplanet.com/blog/business-brains/how-long-before-you-click-the-mouse-limited-patience-with-web-video-ads/21496
http://abcnews.go.com/Technology/story?id=98021&page=1#.UHASEVHCenV
when people prefer them longer
http://www.digitalmindchange.com/2012/10/are-longer-commercials-better-online.html
http://abcnews.go.com/Technology/story?id=98021&page=1#.UHASEVHCenV
when people prefer them longer
http://www.digitalmindchange.com/2012/10/are-longer-commercials-better-online.html
mayor's imagine fund - ignite print ad
https://www.facebook.com/photo.php?fbid=10150267133843192&set=a.10150267133338192.331379.7655563191&type=1&theater
posted on fb 12 aug 2011
posted on fb 12 aug 2011
Thursday, October 4, 2012
destination park
Design a park, anyone?
Section: | News Flash |
By: | RACHEL CHANG |
Publication: | The Straits Times 18/03/2012 |
Page: | 1 |
No. of words: | 670 |
Making Singapore an inclusive society can start with ideas for new parks, says PM
There is a part of Kallang River that now runs through Bishan Park.
Previously encased in a concrete canal at the edge of the park, it now meanders through the greenery, teeming with fish that tantalise aspiring young fishermen.
Against this backdrop of the rejuvenated 24-year-old park, Prime Minister Lee Hsien Loong yesterday announced that change will come to three other parks too: Admiralty Park, East Coast Park and Jurong Lake Park.
But this time, it will be Singaporeans who decide what these "Destination Parks", as the National Parks Board (NParks) has termed them, will become.
"Help us co-create our national plans," urged Mr Lee, also an MP for Ang Mo Kio GRC, at the opening of the redeveloped park, renamed Bishan-Ang Mo Kio Park, yesterday.
The three new Destination Parks in the northern, eastern and western parts of Singapore, will become green hubs, and could feature unique elements such as giant slides and adventure playgrounds that are not usually found in public parks.
But these are mere suggestions from NParks to start the ball rolling. "Share with the National Parks your ideas," said Mr Lee. "What do you want to see in your parks? More facilities for old people? More slides for young people? More nature (or) food and drink options?"
"Not just ideas for the physical landscape but for developing an open and neighbourly culture," he added.
"Let's work hard to make this a truly inclusive society."
In fact, NParks is announcing the new initiative earlier than usual, precisely because it is determined to use public feedback to shape the parks, said its chief executive Poon Hong Yuen yesterday.
What each Destination Park will finally contain, how much redevelopment it will undergo, and even what the budget is, have yet to be decided, he said. There may even be more than three in the end, if the public so desires.
NParks is planning to complete the initiative in three to five years, stretching to 10, if more parks are built.
It will go on a massive public engagement drive in the next six months, involving roadshows and focus-group sessions.
Members of the public can also share their views at www.nparks. gov.sg/ciag.
The initiative is part of the Govenment's commitment to make Singapore the "best home", said PM Lee yesterday.
"After all, Singapore is not just defined by tall buildings or skylines, or even exciting events like F1," he said. "But rather by the places where we grew up, the people we meet daily and the community spaces we enjoy together."
It is especially important to improve the living environment in the heartland through projects like upgrading homes and transport networks, as that is where "we raise our families, forge new memories and strengthen our emotional ties".
The Government, he added, "cannot do this alone; all of us must take ownership of our shared home".
Mr Lee cited examples of active citizenry already taking place around the green spaces in Singapore. For instance, a volunteer group known as the "Friends of Kallang River @ Bishan Park" patrols it on weekends and cleans it up quarterly.
"I hope to see many more such examples because Singapore is our home and it's up to all of us to make the best of it."
Members of the public yesterday welcomed the Destination Parks initiative.
Architect Felicia Ow, 28, said she hoped they would become places unlike anywhere else in Singapore. "Then people would definitely travel there for the experience, like what Punggol is now."
"I think it's good to make the parks more interesting," said fast-food restaurant worker Ng Choon Lui, 56. "But I also hope that the parks do not become so built up with structures that we lose the feeling of greenery all around and open spaces, because that's why my friends and I go to the park."
rchang@sph.com.sg
bakery hearts
media release
http://www.centralsingaporecdc.org.sg/wp-content/uploads/Media-Release-Baking-cookies-and-winning-hearts-this-V-day.pdf
the new paper
http://www.tnp.sg/content/bakery-warms-hearts
newsletter
http://www.centralsingaporecdc.org.sg/wp-content/uploads/forms/newsletters/newsletters_issue3.pdf
http://www.centralsingaporecdc.org.sg/wp-content/uploads/Media-Release-Baking-cookies-and-winning-hearts-this-V-day.pdf
the new paper
http://www.tnp.sg/content/bakery-warms-hearts
newsletter
http://www.centralsingaporecdc.org.sg/wp-content/uploads/forms/newsletters/newsletters_issue3.pdf
about imagine fund
About Central Singapore Mayor’s Imagine Fund
Central Singapore CDC’s Mayor’s Imagine Fund was launched in 2002 to promote active
citizenry among residents and enable community partners to undertake community-related
initiatives and projects benefiting residents of Central Singapore District. Funding for projects
is available up to 80 per cent of the total project cost or maximum of $5,000 for projects that
benefit residents of Central Singapore District.
^source??
https://www.facebook.com/pages/Mayors-Imagine-Fund/107395985994792?sk=info
1) MIF top tier funding is used to seed social Entrepreneurship projects, targeted at benefiting the needy/vulnerable residents of Central Singapore district. Under the MIF top tier funding the Committee will approve up to 80% of the total project cost, subject to a cap of $30,000. Funding will be reimbursed half-yearly over a period of 2 years.
2) MIF 2nd tier funding supports long term and sustainable community projects that benefit residents of the Central Singapore District, where successful applicants will receive a one-time funding of up to $5,000.
success story
http://www.goodpaper.sg/mayors-imagine-fund/
Central Singapore CDC’s Mayor’s Imagine Fund was launched in 2002 to promote active
citizenry among residents and enable community partners to undertake community-related
initiatives and projects benefiting residents of Central Singapore District. Funding for projects
is available up to 80 per cent of the total project cost or maximum of $5,000 for projects that
benefit residents of Central Singapore District.
^source??
https://www.facebook.com/pages/Mayors-Imagine-Fund/107395985994792?sk=info
About
Mayor’s
Imagine Fund (MIF) was set up to promote active citizenry among
residents and to enable community partners to undertake community
related initiatives and projects benefiting residents in Central
Singapore district.
Mission
Assist the Needy, Bond the People & Connect the Community
Company Overview
MIF comprises two tiers funding:1) MIF top tier funding is used to seed social Entrepreneurship projects, targeted at benefiting the needy/vulnerable residents of Central Singapore district. Under the MIF top tier funding the Committee will approve up to 80% of the total project cost, subject to a cap of $30,000. Funding will be reimbursed half-yearly over a period of 2 years.
2) MIF 2nd tier funding supports long term and sustainable community projects that benefit residents of the Central Singapore District, where successful applicants will receive a one-time funding of up to $5,000.
success story
http://www.goodpaper.sg/mayors-imagine-fund/
imagine fund youtube vid
http://www.youtube.com/watch?v=3F-sVTpjmek&noredirect=1
posted on youtube on 22 nov 2011
posted on fb on 23 nov 2011
central cdc
http://www.youtube.com/user/centralsgcdc
posted on youtube on 22 nov 2011
posted on fb on 23 nov 2011
central cdc
http://www.youtube.com/user/centralsgcdc
imagine fund news article
Parade to break the silence
Section: | News |
Publication: | The New Paper 14/07/2012 |
Page: | 16 |
No. of words: | 150 |
BREAK The Silence is a musical parade for youth to come together and make a stand against bullying.
Participants will walk from The Cathay to Orchard Central and back.
They will be led by a percussion band. The walk will alternate between silence and music at different landmarks.
Along the way, participants will be encouraged to engage passers-by by giving out free hugs and stickers at various intervals.
When they return to The Cathay, participants will engage in a segment called "Break-a-Way".
They will be asked to write down derogatory terms they have been called on chipboards, after which they will break the board.
Break The Silence is funded and supported by Central Singapore CDC's Mayor's Imagine Fund, which aims to promote active citizenry in youth and help them realise their ideas for the community.
Registration at $5 starts at 4:30pm tomorrow. The parade starts at 5pm.
Sunday, September 30, 2012
Marshall McLuhan's Global Village
http://www.youtube.com/watch?v=HeDnPP6ntic&feature=player_embedded#!
source: http://www.brainpickings.org/index.php/2010/03/15/marshall-mcluhan-global-village/
source: http://www.brainpickings.org/index.php/2010/03/15/marshall-mcluhan-global-village/
Saturday, September 29, 2012
i love NY tvc
http://www.youtube.com/user/OFFICIALILOVENY
for tma blog:
http://www.youtube.com/watch?v=6H0ArquRMyY&list=UUzdw8Xw3eaylYBEk9DvqOqw&index=3&feature=plcp
i heart ny brand icon
http://www.scribd.com/doc/8278452/I-Love-New-York-Brand-Guidelines-November-2008
http://en.wikipedia.org/wiki/I_Love_New_York
for tma blog:
http://www.youtube.com/watch?v=6H0ArquRMyY&list=UUzdw8Xw3eaylYBEk9DvqOqw&index=3&feature=plcp
i heart ny brand icon
http://www.scribd.com/doc/8278452/I-Love-New-York-Brand-Guidelines-November-2008
http://en.wikipedia.org/wiki/I_Love_New_York
Tuesday, September 25, 2012
meijer tvc
higher standards. lower prices. (thanksgiving)
http://www.youtube.com/watch?v=R9JpA0toyBo
be careful what you wish for. christmas. "haircut"
http://www.youtube.com/watch?v=N7RUgzioSZc&NR=1&feature=endscreen
http://www.youtube.com/watch?v=R9JpA0toyBo
be careful what you wish for. christmas. "haircut"
http://www.youtube.com/watch?v=N7RUgzioSZc&NR=1&feature=endscreen
walmart tvc
save money. live better. (mommy and boy in classroom)
http://www.youtube.com/watch?v=viVcsXhO_a8&feature=endscreen&NR=1
we will we will rock you (football season,snacks, pizza)
http://www.youtube.com/watch?v=Fe33kOpKydQ&feature=related
http://www.youtube.com/watch?v=viVcsXhO_a8&feature=endscreen&NR=1
we will we will rock you (football season,snacks, pizza)
http://www.youtube.com/watch?v=Fe33kOpKydQ&feature=related
walmart radio ads
saving your money on the things that matter
http://www.youtube.com/watch?v=ec0_sN90gfY&feature=related
self-made
http://www.youtube.com/watch?v=UK8XsyXQnwg
embarrasing mum dance
http://www.youtube.com/watch?v=ePi1Mqgx6PQ&NR=1&feature=endscreen
patio set $88
http://www.youtube.com/watch?v=4DGW9i_PI84
"the oath" for christmas
http://www.youtube.com/watch?v=q46uec4micU
rear view mirror (christmas)
http://www.youtube.com/watch?v=VfZtstp5GbY&feature=related
http://www.youtube.com/watch?v=ec0_sN90gfY&feature=related
self-made
http://www.youtube.com/watch?v=UK8XsyXQnwg
embarrasing mum dance
http://www.youtube.com/watch?v=ePi1Mqgx6PQ&NR=1&feature=endscreen
patio set $88
http://www.youtube.com/watch?v=4DGW9i_PI84
"the oath" for christmas
http://www.youtube.com/watch?v=q46uec4micU
rear view mirror (christmas)
http://www.youtube.com/watch?v=VfZtstp5GbY&feature=related
Sunday, September 23, 2012
Saturday, September 22, 2012
advertising on radio
4keys
http://www.entrepreneur.com/article/177002
alter ego
http://danoday.com/blog/2012/09/radio-advertising-secret/
what's mentioned in a radio ad lasting 30sec(furniture store)
http://www.esl-lab.com/cm1/cm1.htm
call to action, branding, scheduling
http://www.squidoo.com/Radio-Advertising
http://www.entrepreneur.com/article/177002
alter ego
http://danoday.com/blog/2012/09/radio-advertising-secret/
what's mentioned in a radio ad lasting 30sec(furniture store)
http://www.esl-lab.com/cm1/cm1.htm
call to action, branding, scheduling
http://www.squidoo.com/Radio-Advertising
tourism ad
i love sydney (tvc)
http://www.motionmediaworks.com/website/index.php/tvc/article/class95_i_love_sydney/
i love NY
http://www.trustcollective.com/2012/09/18/elastic-loves-new-york-state/
http://www.motionmediaworks.com/website/index.php/tvc/article/class95_i_love_sydney/
i love NY
http://www.trustcollective.com/2012/09/18/elastic-loves-new-york-state/
Friday, September 21, 2012
the cube by electrolux videos
cube launches in london
http://www.youtube.com/watch?feature=player_embedded&v=-xq232wMaws
Tom Kitchin
http://www.youtube.com/watch?v=FTOcXiaFLKQ&feature=player_embedded
Daniel Clifford
http://www.youtube.com/watch?v=iXoMwzTB5KA&list=UUw8E3BkumjPzl9eH0j3dGvQ&index=0&feature=plcp
london press launch
http://www.youtube.com/watch?v=JaeKvJlSnYo
http://en.wikipedia.org/wiki/Pop-up_restaurant
http://www.youtube.com/watch?feature=player_embedded&v=-xq232wMaws
Tom Kitchin
http://www.youtube.com/watch?v=FTOcXiaFLKQ&feature=player_embedded
Daniel Clifford
http://www.youtube.com/watch?v=iXoMwzTB5KA&list=UUw8E3BkumjPzl9eH0j3dGvQ&index=0&feature=plcp
london press launch
http://www.youtube.com/watch?v=JaeKvJlSnYo
http://en.wikipedia.org/wiki/Pop-up_restaurant
restaurant ad
ideas
http://www.buzzle.com/articles/advertising-ideas-for-restaurants.html
food review of cube
http://www.squaremeal.co.uk/restaurants/london/view/108717/The_Cube_by_Electrolux
http://www.squaremeal.co.uk/review/The_Cube_by_Electrolux/298320
http://www.buzzle.com/articles/advertising-ideas-for-restaurants.html
food review of cube
http://www.squaremeal.co.uk/restaurants/london/view/108717/The_Cube_by_Electrolux
http://www.squaremeal.co.uk/review/The_Cube_by_Electrolux/298320
the most important thing is that the customers should know about the restaurant and want to dine there.
the most important thing is that the customers should know about the restaurant and want to dine there.
the most important thing is that the customers should know about the restaurant and want to dine there.
the most important thing is that the customers should know about the restaurant and want to dine there.
the most important
thing is that the customers should know about the restaurant and want to
dine there. This is where you need good advertising ideas.
Read more at Buzzle: http://www.buzzle.com/articles/advertising-ideas-for-restaurants.html
Read more at Buzzle: http://www.buzzle.com/articles/advertising-ideas-for-restaurants.html
the most important
thing is that the customers should know about the restaurant and want to
dine there. This is where you need good advertising ideas.
Read more at Buzzle: http://www.buzzle.com/articles/advertising-ideas-for-restaurants.html
Read more at Buzzle: http://www.buzzle.com/articles/advertising-ideas-for-restaurants.html
Tuesday, September 18, 2012
Monday, September 17, 2012
tiffany & co
give voice to your heart
http://www.youtube.com/watch?v=0Owddg6-6_w&feature=BFa&list=PLAC5DF932CB2EBBA4
http://www.youtube.com/watch?v=0Owddg6-6_w&feature=BFa&list=PLAC5DF932CB2EBBA4
Sunday, September 16, 2012
print ad (de beers)
she already knows you love her
http://ashleyveurink.blogspot.sg/2010/12/sparkly-large-diamonds-make-for-great.html
she says i never give her flowers
http://www.vintagepaperads.com/1977-De-Beers-Diamond-Ad--Says-I-Never-Give-Flowers_p_39849.html
clearer but undownloadable
http://www.flickr.com/photos/12163087@N04/5709157272/in/set-72157626693614542/
http://ashleyveurink.blogspot.sg/2010/12/sparkly-large-diamonds-make-for-great.html
she says i never give her flowers
http://www.vintagepaperads.com/1977-De-Beers-Diamond-Ad--Says-I-Never-Give-Flowers_p_39849.html
clearer but undownloadable
http://www.flickr.com/photos/12163087@N04/5709157272/in/set-72157626693614542/
clips (de beers)
2 months salary
http://www.youtube.com/watch?v=8pU6WQXkiOU
depths of earth
http://www.youtube.com/watch?v=rffYRyHmEWo
you may now kiss the bride. tvc for india.
http://www.youtube.com/watch?v=xm8vCFKV1cU
annivery
http://www.youtube.com/watch?v=2tQ3fZkTcaA&feature=endscreen&NR=1
i got you babe
http://www.youtube.com/watch?feature=endscreen&v=VcXWypNl-Dc&NR=1
christmas
http://www.youtube.com/watch?feature=endscreen&v=rRjhBatg3VA&NR=1
http://www.youtube.com/watch?v=8pU6WQXkiOU
depths of earth
http://www.youtube.com/watch?v=rffYRyHmEWo
you may now kiss the bride. tvc for india.
http://www.youtube.com/watch?v=xm8vCFKV1cU
annivery
http://www.youtube.com/watch?v=2tQ3fZkTcaA&feature=endscreen&NR=1
i got you babe
http://www.youtube.com/watch?feature=endscreen&v=VcXWypNl-Dc&NR=1
christmas
http://www.youtube.com/watch?feature=endscreen&v=rRjhBatg3VA&NR=1
a diamond is forever
http://www.phrases.org.uk/meanings/a-diamond-is-forever.html
http://www.gemnation.com/base?processor=getPage&pageName=forever_diamonds_1
http://www.pippinbass.com/A-Diamond-is-Forever.asp
emotional experience.. de beers stockpiling...
http://books.google.com.sg/books?id=o2JuPurvZ1cC&pg=PA166&lpg=PA166&dq=%22She+already+knows+you+love+her%22+debeers&source=bl&ots=Iinhg4CxY7&sig=1CXbtAfdcUQZb9DIarAcWYzrtA4&hl=en#v=onepage&q=%22She%20already%20knows%20you%20love%20her%22%20debeers&f=false
http://www.forbes.com/sites/lydiadishman/2012/02/10/de-beers-steady-strategies-snag-stellar-profits/2/
past present future
http://www.jckonline.com/article/283339-De_Beers_to_Pitch_Three_Stone_Jewelry_for_Christmas.php
one-third of salary on engagement rings
https://www.primestyle.com/news/tag/de-beers/
http://www.gemnation.com/base?processor=getPage&pageName=forever_diamonds_1
http://www.pippinbass.com/A-Diamond-is-Forever.asp
emotional experience.. de beers stockpiling...
http://books.google.com.sg/books?id=o2JuPurvZ1cC&pg=PA166&lpg=PA166&dq=%22She+already+knows+you+love+her%22+debeers&source=bl&ots=Iinhg4CxY7&sig=1CXbtAfdcUQZb9DIarAcWYzrtA4&hl=en#v=onepage&q=%22She%20already%20knows%20you%20love%20her%22%20debeers&f=false
http://www.forbes.com/sites/lydiadishman/2012/02/10/de-beers-steady-strategies-snag-stellar-profits/2/
past present future
http://www.jckonline.com/article/283339-De_Beers_to_Pitch_Three_Stone_Jewelry_for_Christmas.php
one-third of salary on engagement rings
https://www.primestyle.com/news/tag/de-beers/
Friday, August 31, 2012
Friday, August 24, 2012
bird flu in thailand 2004
http://wwwnc.cdc.gov/eid/article/11/11/05-0608_article.htm
http://www.cfsph.iastate.edu/Factsheets/pdfs/highly_pathogenic_avian_influenza.pdf
http://www.thepoultrysite.com/articles/1749/global-poultry-trends-asian-chicken-meat-production-trends-2010
http://www.cfsph.iastate.edu/Factsheets/pdfs/highly_pathogenic_avian_influenza.pdf
http://www.thepoultrysite.com/articles/1749/global-poultry-trends-asian-chicken-meat-production-trends-2010
Thursday, August 23, 2012
disease
http://www.thepoultrysite.com/poultrynews/9850/eat-fresh-chicken-before-its-banned
http://www.who.int/water_sanitation_health/diseases/campylobacteriosis/en/
http://www.who.int/water_sanitation_health/diseases/campylobacteriosis/en/
testimonial from duck stall owner
http://www.thepoultrysite.com/poultrynews/15651/taiwans-frozen-ducks-very-popular
Monday, August 20, 2012
AVA’s Frozen Meat Public Education Programme
http://app.mnd.gov.sg/Newsroom/NewsPage.aspx?ID=1632&category=Speech&year=2008&RA1=&RA2=&RA3=
search results
https://www.google.com.sg/search?q=AVA%E2%80%99s+Frozen+Meat+Public+Education+Programme&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=fflb
same same
http://www.ava.gov.sg/NR/rdonlyres/78388278-8C19-4E05-BDD2-182ABE51A22B/17885/MEDIARELEASEUPDATESONGOVERNMENTSEFFORTSTOENHANCEFO.pdf
http://wangsamajuformalaysia.blogspot.sg/2011/01/enough-about-croninomic-projects-it-is.html
cold chain system
http://www.creativedge.com.sg/preview/cilt2/kcfiles/AVA.pdf
search results
https://www.google.com.sg/search?q=AVA%E2%80%99s+Frozen+Meat+Public+Education+Programme&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a&channel=fflb
same same
http://www.ava.gov.sg/NR/rdonlyres/78388278-8C19-4E05-BDD2-182ABE51A22B/17885/MEDIARELEASEUPDATESONGOVERNMENTSEFFORTSTOENHANCEFO.pdf
http://wangsamajuformalaysia.blogspot.sg/2011/01/enough-about-croninomic-projects-it-is.html
cold chain system
http://www.creativedge.com.sg/preview/cilt2/kcfiles/AVA.pdf
tma02
benefits of chilled and frozen meat
http://www.ava.gov.sg/FoodSector/FoodSafetyEducation/Food+Facts/BenefitsChilledMeat/index.htm
fresh vs frozen
http://www.kidsandnutrition.co.uk/fresh-frozen-food-which-best.html
why frozen foods
http://www.nffc.com/why-frozen-foods
case for frozen foods
http://www.thenewiceage.com/about-us
http://en.wikipedia.org/wiki/Frozen_food
http://www.ava.gov.sg/FoodSector/FoodSafetyEducation/Food+Facts/BenefitsChilledMeat/index.htm
fresh vs frozen
http://www.kidsandnutrition.co.uk/fresh-frozen-food-which-best.html
why frozen foods
http://www.nffc.com/why-frozen-foods
case for frozen foods
http://www.thenewiceage.com/about-us
http://en.wikipedia.org/wiki/Frozen_food
Saturday, August 11, 2012
protest movements
http://www.camden-h.schools.nsw.edu.au/pages/Faculties/History/modhist/coldwar/nuclearprot.htm
http://www.english.illinois.edu/maps/vietnam/antiwar.html
http://www.lessonsite.com/ArchivePages/HistoryOfTheWorld/Lesson31/Protests60s.htm
http://salient.org.nz/features/we-are-the-35
http://www.english.illinois.edu/maps/vietnam/antiwar.html
http://www.lessonsite.com/ArchivePages/HistoryOfTheWorld/Lesson31/Protests60s.htm
http://salient.org.nz/features/we-are-the-35
Tuesday, August 7, 2012
greenpeace campaign
http://www.greenpeace.org/international/en/news/features/Sweet-success-for-Kit-Kat-campaign/
greenpeace.org/kitkat
greenpeace stories
http://archive.greenpeace.org/comms/vrml/rw/text/ztextonly.html
greenpeace.org/kitkat
greenpeace stories
http://archive.greenpeace.org/comms/vrml/rw/text/ztextonly.html
Sunday, August 5, 2012
resources for tma01
http://www.articledashboard.com/Article/Differentiating-Traditional-and-Online-Public-Relations-and-its-Connection-to-Reputation-Management/2903754
http://www.holmesreport.com/featurestories-info/9496/Public-Relations-Values-Perfect-Fit-For-Social-Media-Age.aspx
How Obama used social media to win his last presidential campaign:
http://www.europeanbusinessreview.com/?p=1627
Basics to create social media conversation:
http://socialmediadiyworkshop.com/2011/10/social-media-conversation-basics/
How to use social media to create loyalty:
http://socialmediatoday.com/chrissyme/479770/build-conversations-build-loyalty
How to use social media to create conversations:
http://gigaom.com/collaboration/how-to-build-conversations-in-social-media-using-the-3-ps/
http://www.holmesreport.com/featurestories-info/9496/Public-Relations-Values-Perfect-Fit-For-Social-Media-Age.aspx
How Obama used social media to win his last presidential campaign:
http://www.europeanbusinessreview.com/?p=1627
Basics to create social media conversation:
http://socialmediadiyworkshop.com/2011/10/social-media-conversation-basics/
How to use social media to create loyalty:
http://socialmediatoday.com/chrissyme/479770/build-conversations-build-loyalty
How to use social media to create conversations:
http://gigaom.com/collaboration/how-to-build-conversations-in-social-media-using-the-3-ps/
Saturday, August 4, 2012
tma01
http://www.bing.com/search?q=greenpeace+nestle+kit+kat&form=ASUTDF&pc=NP06&src=IE-SearchBox
use of social media
http://www.nowpublic.com/environment/nestle-kit-kat-palm-oil-crisis-greenpeace-uses-facebook-youtube-2595022.html
critique against greenpeace
http://www.fabianpattberg.com/2010/03/what-the-greenpeace-nestle-kitkat-campaign-is-missing/
greenpeace campaign
http://www.telegraph.co.uk/earth/earthvideo/7464768/Orangutan-Greenpeace-protest-at-Kit-Kat-maker-Nestle.html
http://www.smh.com.au/technology/enterprise/handling-bad-pr-turns-sticky-for-nestle-20100326-r0t2.html
http://www.digitaljournal.com/article/289481
netizens comments
http://greenlagirl.com/killer-kit-kat-greenpeace-goes-after-nestle-for-killing-orangutans/
http://www.fabianpattberg.com/tag/nestle-kit-kat-campaign/
http://www.theglobeandmail.com/report-on-business/kit-kat-spat-goes-viral-despite-nestls-efforts/article4313965/
stats of footprint of social media
http://www.slideshare.net/tiphereth/kt-influence-case-study
http://www.slideshare.net/frizzlenizzle/nestle-versus-greenpeace-kitkat-2010
http://infegy.com/buzzstudy/nestle-kit-kat-palm-oil-facebook-what-happened/
http://digitalministry.com/AU/articles/1241/Measuring+Social+Media+Influence+How+Greenpeace+took+down+Nestle/1
nestle removes ad
http://www.news.com.au/business/nestle-accused-of-pulling-greenpeace-orang-utan-finger-kit-kat-ad-from-youtube/story-e6frfm1i-1225842311451
how not to handle PR
http://www.theage.com.au/technology/enterprise/handling-bad-pr-turns-sticky-for-nestle-20100326-r0t2.html
victory for greenpeace
http://mashable.com/2010/05/17/nestle-social-media-fallout/
http://www.smh.com.au/environment/conservation/greenpeace-claims-sweet-victory-over-nestle-20100517-v8i1.html
increased sale of kitkat
http://www.thegrocer.co.uk/fmcg/greenpeace-attacks-fail-to-dent-sales-of-nestls-kit-kat-bars/209241.article
nestle tie up for research
http://www.reuters.com/article/2010/05/17/us-nestle-palmoil-idUSTRE64G3CJ20100517
how nestle could've handled it
http://www.theglobeandmail.com/report-on-business/kit-kat-spat-goes-viral-despite-nestls-efforts/article4313965/
http://www.social-zen.com/2010/03/killer-kat-nestle-v-greenpeace.html
http://www.web-strategist.com/blog/2010/03/22/prepare-your-company-now-for-social-attacks/
http://blog.igloo.com.au/?p=1802
nestle previous scandal
http://www.roamingtales.com/2010/03/19/sustainable-food-web-dust-up-over-nestle-and-palm-oil/
use of social media
http://www.nowpublic.com/environment/nestle-kit-kat-palm-oil-crisis-greenpeace-uses-facebook-youtube-2595022.html
critique against greenpeace
http://www.fabianpattberg.com/2010/03/what-the-greenpeace-nestle-kitkat-campaign-is-missing/
greenpeace campaign
http://www.telegraph.co.uk/earth/earthvideo/7464768/Orangutan-Greenpeace-protest-at-Kit-Kat-maker-Nestle.html
http://www.smh.com.au/technology/enterprise/handling-bad-pr-turns-sticky-for-nestle-20100326-r0t2.html
http://www.digitaljournal.com/article/289481
netizens comments
http://greenlagirl.com/killer-kit-kat-greenpeace-goes-after-nestle-for-killing-orangutans/
http://www.fabianpattberg.com/tag/nestle-kit-kat-campaign/
http://www.theglobeandmail.com/report-on-business/kit-kat-spat-goes-viral-despite-nestls-efforts/article4313965/
stats of footprint of social media
http://www.slideshare.net/tiphereth/kt-influence-case-study
http://www.slideshare.net/frizzlenizzle/nestle-versus-greenpeace-kitkat-2010
http://infegy.com/buzzstudy/nestle-kit-kat-palm-oil-facebook-what-happened/
http://digitalministry.com/AU/articles/1241/Measuring+Social+Media+Influence+How+Greenpeace+took+down+Nestle/1
nestle removes ad
http://www.news.com.au/business/nestle-accused-of-pulling-greenpeace-orang-utan-finger-kit-kat-ad-from-youtube/story-e6frfm1i-1225842311451
how not to handle PR
http://www.theage.com.au/technology/enterprise/handling-bad-pr-turns-sticky-for-nestle-20100326-r0t2.html
victory for greenpeace
http://mashable.com/2010/05/17/nestle-social-media-fallout/
http://www.smh.com.au/environment/conservation/greenpeace-claims-sweet-victory-over-nestle-20100517-v8i1.html
increased sale of kitkat
http://www.thegrocer.co.uk/fmcg/greenpeace-attacks-fail-to-dent-sales-of-nestls-kit-kat-bars/209241.article
nestle tie up for research
http://www.reuters.com/article/2010/05/17/us-nestle-palmoil-idUSTRE64G3CJ20100517
how nestle could've handled it
http://www.theglobeandmail.com/report-on-business/kit-kat-spat-goes-viral-despite-nestls-efforts/article4313965/
http://www.social-zen.com/2010/03/killer-kat-nestle-v-greenpeace.html
http://www.web-strategist.com/blog/2010/03/22/prepare-your-company-now-for-social-attacks/
http://blog.igloo.com.au/?p=1802
nestle previous scandal
http://www.roamingtales.com/2010/03/19/sustainable-food-web-dust-up-over-nestle-and-palm-oil/
Tuesday, July 3, 2012
Saturday, May 5, 2012
Thursday, May 3, 2012
Wednesday, April 18, 2012
Tuesday, April 17, 2012
Sunday, April 15, 2012
hollywood biz model
It’s clear that the business model of Hollywood is built around scarcity, while the business model of Web-based companies is built around abundance.
the long tail
Saturday, April 14, 2012
burning love
http://www.tubefilter.com/2012/03/01/ben-stillers-burning-love-yahoo/
http://www.deadline.com/2012/03/paramounts-insurge-pictures-to-debut-burning-love-on-yahoo/
“We are thrilled to deepen our relationship with Red Hour and Paramount by bringing Burning Love to the Yahoo! Comedy Channel,” said Erin McPherson, VP and Head of Video at Yahoo! “Our audience has an insatiable appetite for reality television and we’re confident Burning Love will satisfy reality and comedy lovers alike.”
http://www.deadline.com/2012/03/paramounts-insurge-pictures-to-debut-burning-love-on-yahoo/
“We are thrilled to deepen our relationship with Red Hour and Paramount by bringing Burning Love to the Yahoo! Comedy Channel,” said Erin McPherson, VP and Head of Video at Yahoo! “Our audience has an insatiable appetite for reality television and we’re confident Burning Love will satisfy reality and comedy lovers alike.”
comedy central
http://en.wikipedia.org/wiki/Comedy_Central
Comedy Central is an American cable television and satellite television channel that carries comedy programming, both original andsyndicated.
Since late 2006, Comedy Central has expanded globally with localized channels in Germany, Hungary, India, Israel, Italy, Latin America,New Zealand, The Netherlands, Poland, Sweden, United Kingdom / Ireland and Spain.
A channel which serves Asia will launch in 2012.[1]
funny or die
http://en.wikipedia.org/wiki/Funny_or_Die
http://www.huffingtonpost.com/2009/03/27/funny-or-dies-hbo-program_n_180117.html
http://www.hollywoodreporter.com/news/funny-die-will-ferrell-adam-mckay-commercial-production-gifted-youth-308825
http://bloggasm.com/funny-or-dies-star-studded-casts-and-professional-productions
I think similar praise should be heaped upon Funny or Die, an independent comedy video website founded by Will Ferrell and Adam McKay’s production company, Gary Sanchez Productions, for the fact that it is consistently able to produce videos on par with Saturday Night Live or The Daily Show.
http://www.huffingtonpost.com/2009/03/27/funny-or-dies-hbo-program_n_180117.html
http://www.hollywoodreporter.com/news/funny-die-will-ferrell-adam-mckay-commercial-production-gifted-youth-308825
http://bloggasm.com/funny-or-dies-star-studded-casts-and-professional-productions
I think similar praise should be heaped upon Funny or Die, an independent comedy video website founded by Will Ferrell and Adam McKay’s production company, Gary Sanchez Productions, for the fact that it is consistently able to produce videos on par with Saturday Night Live or The Daily Show.
Friday, April 13, 2012
http://www.todayonline.com/Business/EDC120413-0000164/Google-to-split-stock-to-keep-power-with-founders
http://mashable.com/2012/01/02/google-big-moves-2012/
http://mashable.com/2012/01/02/google-big-moves-2012/
Wednesday, April 11, 2012
Tuesday, April 10, 2012
Sunday, April 8, 2012
Wednesday, March 28, 2012
Tuesday, March 27, 2012
Monday, March 26, 2012
who's copying who
http://techcrunch.com/2011/09/14/is-facebook-copying-google-and-twitter-vp-of-engineering-mike-schroepfer-responds/
http://techcrunch.com/2011/09/14/facebook-launches-twitter-like-subscriptions-lets-you-share-with-unlimited-users/
http://techcrunch.com/2011/09/14/facebook-launches-twitter-like-subscriptions-lets-you-share-with-unlimited-users/
twitter a threat to fb?
traffic charts
http://www.readwriteweb.com/archives/twitter_is_no_threat_at_all_to_facebook_traffic_an.php
3rd party tools not taken into hitwise report:
http://mashable.com/2009/08/20/twitter-web/
twitter envy
http://www.readwriteweb.com/archives/facebook_has_twitter_envy_but_why.php
http://bokardo.com/archives/is-twitter-successful/
http://www.readwriteweb.com/archives/twitter_is_no_threat_at_all_to_facebook_traffic_an.php
3rd party tools not taken into hitwise report:
http://mashable.com/2009/08/20/twitter-web/
twitter envy
http://www.readwriteweb.com/archives/facebook_has_twitter_envy_but_why.php
http://bokardo.com/archives/is-twitter-successful/
sites blocked by china
http://techcrunch.com/2011/06/29/google-plus-china-blocked/
http://en.rian.ru/world/20110225/162755352.html
http://en.wikipedia.org/wiki/Internet_censorship_in_the_People%27s_Republic_of_China
http://en.rian.ru/world/20110225/162755352.html
http://en.wikipedia.org/wiki/Internet_censorship_in_the_People%27s_Republic_of_China
fb features
The media often compares Facebook to MySpace, but one significant difference between the two Web sites is the level of customization.[59] Another difference is Facebook's requirement that users give their true identity, a demand that MySpace does not make.[60] MySpace allows users to decorate their profiles using HTML and Cascading Style Sheets (CSS), while Facebook allows only plain text.[61] Facebook has a number of features with which users may interact. They include the Wall, a space on every user's profile page that allows friends to post messages for the user to see;[62] Pokes, which allows users to send a virtual "poke" to each other (a notification then tells a user that they have been poked);[63] Photos, where users can upload albums and photos;[64] and Status, which allows users to inform their friends of their whereabouts and actions.[65] Depending on privacy settings, anyone who can see a user's profile can also view that user's Wall. In July 2007, Facebook began allowing users to post attachments to the Wall, whereas the Wall was previously limited to textual content only.[62]
On September 6, 2006, a News Feed was announced, which appears on every user's homepage and highlights information including profile changes, upcoming events, and birthdays of the user's friends.[66] This enabled spammers and other users to manipulate these features by creating illegitimate events or posting fake birthdays to attract attention to their profile or cause.[67] Initially, the News Feed caused dissatisfaction among Facebook users; some complained it was too cluttered and full of undesired information, others were concerned that it made it too easy for others to track individual activities (such as relationship status changes, events, and conversations with other users).[68]
In response, Zuckerberg issued an apology for the site's failure to include appropriate customizable privacy features. Since then, users have been able to control what types of information are shared automatically with friends. Users are now able to prevent user-set categories of friends from seeing updates about certain types of activities, including profile changes, Wall posts, and newly added friends.[69]
On February 23, 2010, Facebook was granted a patent[70] on certain aspects of its News Feed. The patent covers News Feeds in which links are provided so that one user can participate in the same activity of another user.[71] The patent may encourage Facebook to pursue action against Web sites that violate its patent, which may potentially include Web sites such as Twitter.[72]
On September 6, 2006, a News Feed was announced, which appears on every user's homepage and highlights information including profile changes, upcoming events, and birthdays of the user's friends.[66] This enabled spammers and other users to manipulate these features by creating illegitimate events or posting fake birthdays to attract attention to their profile or cause.[67] Initially, the News Feed caused dissatisfaction among Facebook users; some complained it was too cluttered and full of undesired information, others were concerned that it made it too easy for others to track individual activities (such as relationship status changes, events, and conversations with other users).[68]
In response, Zuckerberg issued an apology for the site's failure to include appropriate customizable privacy features. Since then, users have been able to control what types of information are shared automatically with friends. Users are now able to prevent user-set categories of friends from seeing updates about certain types of activities, including profile changes, Wall posts, and newly added friends.[69]
On February 23, 2010, Facebook was granted a patent[70] on certain aspects of its News Feed. The patent covers News Feeds in which links are provided so that one user can participate in the same activity of another user.[71] The patent may encourage Facebook to pursue action against Web sites that violate its patent, which may potentially include Web sites such as Twitter.[72]
facebook growth
http://edition.cnn.com/2011/TECH/social.media/06/13/facebook.dropping.america/index.html
(CNN) -- Facebook, the seemingly unstoppable juggernaut of the social-media world, continues to grow, steaming toward 700 million registered users. But has the site tapped out its potential in America?
The site lost more than 7 million active users in the United States and Canada last month, according to data from Inside Facebook, a blog that tracks the site and its development platform.
Mexico, where Facebook use started later than in the other two, added about 1 million users, according to Inside Facebook's data service. But Facebook's slowing growth in North America raises the question of whether the site has finally found all the users it can in places where it's been around for a while.
Last month was the first time the United States had lost active users in a year, Inside Facebook said, while ups and downs have been more volatile in Canada.
Facebook reached 687 million users at the beginning of June, according to the stats. But its growth rates appear to be slowing. Facebook gained 11.8 million active montly users in May, compared to 13.9 million in April. More than 20 million users were added during every month last year.
The United Kingdom, Norway and Russia, other countries where Facebook was adapted relatively early in its existence, each dropped by about 100,000 active users in May.
"So far, Facebook has been able to make up stalls and losses with big gains in heavily-populated developing countries like Mexico, Brazil, India and Indonesia."
(CNN) -- Facebook, the seemingly unstoppable juggernaut of the social-media world, continues to grow, steaming toward 700 million registered users. But has the site tapped out its potential in America?
The site lost more than 7 million active users in the United States and Canada last month, according to data from Inside Facebook, a blog that tracks the site and its development platform.
Mexico, where Facebook use started later than in the other two, added about 1 million users, according to Inside Facebook's data service. But Facebook's slowing growth in North America raises the question of whether the site has finally found all the users it can in places where it's been around for a while.
Last month was the first time the United States had lost active users in a year, Inside Facebook said, while ups and downs have been more volatile in Canada.
Facebook reached 687 million users at the beginning of June, according to the stats. But its growth rates appear to be slowing. Facebook gained 11.8 million active montly users in May, compared to 13.9 million in April. More than 20 million users were added during every month last year.
The United Kingdom, Norway and Russia, other countries where Facebook was adapted relatively early in its existence, each dropped by about 100,000 active users in May.
"So far, Facebook has been able to make up stalls and losses with big gains in heavily-populated developing countries like Mexico, Brazil, India and Indonesia."
Moving into China would be one way to insure its goal of reaching 1 billion active users, Eldon wrote. But agreeing to the terms that likely would come from the country's Communist regime might also hurt Facebook's popularity back home.
Friday, March 23, 2012
content media corp
http://markets.ft.com/research/Markets/Tearsheets/Business-profile?s=CMCP:LSE
Content Media Corporation plc, formerly ContentFilm plc, is engaged in the development, sales, financing, marketing and exploitation of entertainment-based intellectual property rights, with emphasis on feature films, television programming, digital rights exploitation and home entertainment distribution. The Company operates in three divisions: Fireworks International (TV), ContentFilm International (Film) and Allumination FilmWorks (DVD). Its television library rights include collection of television programs that are acquired for exploitation by the Company through free television, cable television and related digital distribution platforms. Film library rights include collection of individual films that are acquired for exploitation in theatres, on home entertainments devices, television and digital distribution platforms.
http://www.reuters.com/finance/stocks/CMCP.L/key-developments/article/2096563
Contentfilm plc announced that it has convened a General Meeting to be held on March 14, 2011 to propose resolutions to change the name of the Company from ContentFilm plc to Content Media Corporation plc. The change of name is proposed because the Company has evolved from a film production and distribution Company into a diversified media Company, encompassing media rights acquisition and distribution across the film, television and digital sectors.
Content Media Corporation plc, formerly ContentFilm plc, is engaged in the development, sales, financing, marketing and exploitation of entertainment-based intellectual property rights, with emphasis on feature films, television programming, digital rights exploitation and home entertainment distribution. The Company operates in three divisions: Fireworks International (TV), ContentFilm International (Film) and Allumination FilmWorks (DVD). Its television library rights include collection of television programs that are acquired for exploitation by the Company through free television, cable television and related digital distribution platforms. Film library rights include collection of individual films that are acquired for exploitation in theatres, on home entertainments devices, television and digital distribution platforms.
http://www.reuters.com/finance/stocks/CMCP.L/key-developments/article/2096563
Contentfilm plc announced that it has convened a General Meeting to be held on March 14, 2011 to propose resolutions to change the name of the Company from ContentFilm plc to Content Media Corporation plc. The change of name is proposed because the Company has evolved from a film production and distribution Company into a diversified media Company, encompassing media rights acquisition and distribution across the film, television and digital sectors.
HFPA Gloden Globe Awards
http://www.goldenglobes.org/history/
Known worldwide for its glittering Golden Globe Awards ceremony held every January and its multi-million dollar donations to charity, the Hollywood Foreign Press Association had humble origins that stemmed solely from a group of journalists' desire to efficiently and accurately cover all aspects of the world of entertainment.
Known worldwide for its glittering Golden Globe Awards ceremony held every January and its multi-million dollar donations to charity, the Hollywood Foreign Press Association had humble origins that stemmed solely from a group of journalists' desire to efficiently and accurately cover all aspects of the world of entertainment.
BFCA Critics Choice Movie Awards
http://bfca.org/about.php
The Broadcast Film Critics Association is the largest film critics organization in the United States and Canada, representing approximately 250 television, radio and online critics. Our collective membership is the primary source of information for today's entertainment consumers. The very first opinion a moviegoer hears about new releases at the multiplex or the art house usually comes from one of our members.
The Broadcast Film Critics Association is the largest film critics organization in the United States and Canada, representing approximately 250 television, radio and online critics. Our collective membership is the primary source of information for today's entertainment consumers. The very first opinion a moviegoer hears about new releases at the multiplex or the art house usually comes from one of our members.
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