http://www.articledashboard.com/Article/Differentiating-Traditional-and-Online-Public-Relations-and-its-Connection-to-Reputation-Management/2903754
http://www.holmesreport.com/featurestories-info/9496/Public-Relations-Values-Perfect-Fit-For-Social-Media-Age.aspx
How Obama used social media to win his last presidential campaign:
http://www.europeanbusinessreview.com/?p=1627
Basics to create social media conversation:
http://socialmediadiyworkshop.com/2011/10/social-media-conversation-basics/
How to use social media to create loyalty:
http://socialmediatoday.com/chrissyme/479770/build-conversations-build-loyalty
How to use social media to create conversations:
http://gigaom.com/collaboration/how-to-build-conversations-in-social-media-using-the-3-ps/
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