4keys
http://www.entrepreneur.com/article/177002
alter ego
http://danoday.com/blog/2012/09/radio-advertising-secret/
what's mentioned in a radio ad lasting 30sec(furniture store)
http://www.esl-lab.com/cm1/cm1.htm
call to action, branding, scheduling
http://www.squidoo.com/Radio-Advertising
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