http://www.smartplanet.com/blog/business-brains/how-long-before-you-click-the-mouse-limited-patience-with-web-video-ads/21496
http://abcnews.go.com/Technology/story?id=98021&page=1#.UHASEVHCenV
when people prefer them longer
http://www.digitalmindchange.com/2012/10/are-longer-commercials-better-online.html
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