greenpeace campaign

http://www.greenpeace.org/international/en/news/features/Sweet-success-for-Kit-Kat-campaign/

greenpeace.org/kitkat

greenpeace stories
http://archive.greenpeace.org/comms/vrml/rw/text/ztextonly.html

resources for tma01

http://www.articledashboard.com/Article/Differentiating-Traditional-and-Online-Public-Relations-and-its-Connection-to-Reputation-Management/2903754

http://www.holmesreport.com/featurestories-info/9496/Public-Relations-Values-Perfect-Fit-For-Social-Media-Age.aspx

How Obama used social media to win his last presidential campaign:
http://www.europeanbusinessreview.com/?p=1627


Basics to create social media conversation:
http://socialmediadiyworkshop.com/2011/10/social-media-conversation-basics/


How to use social media to create loyalty:
http://socialmediatoday.com/chrissyme/479770/build-conversations-build-loyalty


How to use social media to create conversations:
http://gigaom.com/collaboration/how-to-build-conversations-in-social-media-using-the-3-ps/

tma01

http://www.bing.com/search?q=greenpeace+nestle+kit+kat&form=ASUTDF&pc=NP06&src=IE-SearchBox

use of social media
http://www.nowpublic.com/environment/nestle-kit-kat-palm-oil-crisis-greenpeace-uses-facebook-youtube-2595022.html

critique against greenpeace
http://www.fabianpattberg.com/2010/03/what-the-greenpeace-nestle-kitkat-campaign-is-missing/


greenpeace campaign
http://www.telegraph.co.uk/earth/earthvideo/7464768/Orangutan-Greenpeace-protest-at-Kit-Kat-maker-Nestle.html

http://www.smh.com.au/technology/enterprise/handling-bad-pr-turns-sticky-for-nestle-20100326-r0t2.html

http://www.digitaljournal.com/article/289481


netizens comments
http://greenlagirl.com/killer-kit-kat-greenpeace-goes-after-nestle-for-killing-orangutans/
http://www.fabianpattberg.com/tag/nestle-kit-kat-campaign/
http://www.theglobeandmail.com/report-on-business/kit-kat-spat-goes-viral-despite-nestls-efforts/article4313965/


stats of footprint of social media
http://www.slideshare.net/tiphereth/kt-influence-case-study
http://www.slideshare.net/frizzlenizzle/nestle-versus-greenpeace-kitkat-2010
http://infegy.com/buzzstudy/nestle-kit-kat-palm-oil-facebook-what-happened/
http://digitalministry.com/AU/articles/1241/Measuring+Social+Media+Influence+How+Greenpeace+took+down+Nestle/1

nestle removes ad
http://www.news.com.au/business/nestle-accused-of-pulling-greenpeace-orang-utan-finger-kit-kat-ad-from-youtube/story-e6frfm1i-1225842311451

how not to handle PR
http://www.theage.com.au/technology/enterprise/handling-bad-pr-turns-sticky-for-nestle-20100326-r0t2.html

victory for greenpeace
http://mashable.com/2010/05/17/nestle-social-media-fallout/
http://www.smh.com.au/environment/conservation/greenpeace-claims-sweet-victory-over-nestle-20100517-v8i1.html

increased sale of kitkat
http://www.thegrocer.co.uk/fmcg/greenpeace-attacks-fail-to-dent-sales-of-nestls-kit-kat-bars/209241.article

nestle tie up for research
http://www.reuters.com/article/2010/05/17/us-nestle-palmoil-idUSTRE64G3CJ20100517

how nestle could've handled it
http://www.theglobeandmail.com/report-on-business/kit-kat-spat-goes-viral-despite-nestls-efforts/article4313965/
http://www.social-zen.com/2010/03/killer-kat-nestle-v-greenpeace.html
http://www.web-strategist.com/blog/2010/03/22/prepare-your-company-now-for-social-attacks/
http://blog.igloo.com.au/?p=1802

nestle previous scandal
http://www.roamingtales.com/2010/03/19/sustainable-food-web-dust-up-over-nestle-and-palm-oil/