Diffusion of traditional and new media tactics in crisis communication

Diffusion of traditional and new media tactics in crisis communication.

Authors:

Taylor, Maureen maureent@scils.rutgers.edu
Perry, Danielle C.1

Source:

Public Relations Review. Jun2005, Vol. 31 Issue 2, p209-217. 9p.

Document Type:

Article

Subject Terms:

*MASS media
*TACTICS
*INTERNET
*CRISES

Author-Supplied Keywords:

Crisis
Internet
Public relations

NAICS/Industry Codes:

519130 Internet Publishing and Broadcasting and Web Search Portals
517110 Wired Telecommunications Carriers

Abstract:

Abstract: The Internet is emerging as an important tool for organizations to communicate with journalists and publics. This article reports the results of a five point-in-time study of organizational use of the Internet in crisis communication. Through the lens of Rogers’ [Rogers, E. (1962/1995). Diffusion of innovations. New York: Free Press] diffusion of innovations research, the data suggest that about half of the organizations experiencing a national crisis are integrating the Internet into their response. To illustrate this diffusion, the article provides exemplars of innovative Internet response during crisis. [Copyright &y& Elsevier]

 

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Author Affiliations:

1Department of Communication, Rutgers University, 4 Huntington Street, New Brunswick, NJ 08901, USA

ISSN:

0363-8111

DOI:

10.1016/j.pubrev.2005.02.018

Accession Number:

18486972