http://theindependent.sg/dear-singapore-girl/
why the icon shouldn't be dumped
http://ezinearticles.com/?Renowned-Elite-Brand-%28Singapore-Airline%29-A-Branding-Case-Study&id=436322
http://www.slideshare.net/theairliner/singapore-airlines-building-a-culture-of-service-excellence
http://www.slideshare.net/lalitpandey/singapore-airlinesflying-high-presentation
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